

















DR. PHIL'S PRACTICE SUCCESS NEWSLETTER
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2013 LOS ANGELES,CA
October 12, 2013
Saturday Program
10am to 8pm
THE WEST COAST'S
CHIROPRACTIC
PHILOSOPHY EVENT
Don't worry....My PCT Practice Success Newsletter is Never Boring...
It's filled with practice tips, great stories, and it's a fun read and way cool!
Get2CCC.com
Call Now....PCT Office Hotline 24 Hr Number
800.936.2550 to speak to Dr. PHIL









Thank you for taking the time to read more about the PCT way of practice. Feel free to look around the site for any information that may help improve your practice!









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If you are anything like most doctors, you are tired and stressed out because of insurance companies, patients who don't have money, finding the right staff, high marketing costs invested in gimmicks that don't work and most of all, not making enough money.
I've met doctors who actually make amazing amounts of money, but at the end of the day they're drained and worn out. They are burned out by having to do the same old, same old thing over and over and over again. Exam, Consultation, x-rays, don't adjust on the 1st visit, 2nd visit procedures, R.O.F., try to sell them on a program of care, and then have them walk out the door to have to go think about it and you never see them again. Ever.
If you found this website, it is true to say that something needs to change in your office. Let me be frank with you: the chiropractic business is tough, but it doesn't have to be. You don't have to work more than 3 days a week, spend thousands of dollars in overhead, staff or any other fee's to have a results oriented practice and make a great deal of money.
Dr. Phil makes PCT and Chiropractic
Practice so easy, even a "caveman"
could do it!!
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My name is Dr. Phil Yamamoto, but you can just call me "Phil".
If this is your first time visiting my site, may I suggest that you subscribe to my famous newsletter. It will help me to keep you updated on what is going on in practice.
Why train and coach with Dr. PHIL and Principled Chiropractic Training? Our chiropractic coaching and management company is totally different from all others, and I want to teach our revolutionary system to you.
I believe you will be truly amazed at what you will read on the website and that it will knock your socks off. I never have dry spells in my office and even if no patients walked through my door today, I'd still
get paid!
ADVANTAGES TO PRACTICING PRINCIPLED
People often ask me what are the greatest advantages to practicing Principled? The interesting thing about that question is, I can't find one disadvantage to practicing Principled. I urge you to come to one of our upcoming trainings to find out for yourself, so you can practice chiropractic the way it's supposed to be practiced.
• PCT Open Practice has an unlimited capacity unlike most chiropractic trainings.
• PCT Open Practice Cash-paying patients are on minimum 1 year contracts, most are on 3 year contracts.
• High Volume practice that suits your personal capacity.
Principled Chiropractic Training has a revolutionary & proven system for the Chiropractic Practice of today. Our mission is to provide Chiropractors with an avenue and workable vehicle that will allow patients to achieve their health goals through a lifetime of affordable chiropractic care while rewarding the doctor abundantly without having them be a slave to their office.
WELCOME!









GIVE IT A TRY...WHAT DO YOU HAVE TO LOSE EXCEPT:
-Stress
-Unrealized Income
-Unproductive Time
-Inefficient Practice
-This will give you the opportunity to experience, first-hand, what it is like to work with a Coach.
-It is like kicking the tires or taking a test drive to see if Coaching can:
-Help you reduce your stress
-Find more time,
-Make you more money
-Improve your chiropractic practice or personal life
TAKE THE NEXT STEP. IT'S TOTALLY FREE WITH NO FURTHER OBLIGATION
Call me personally at
800-784-9820
You can also e-mail me at drphil@joinpct.com or fill out
the form below. I know you will
be pleased that you invested
the time, and remember, it is
risk-free!
FREE COACHING SESSION! A PERSONAL INVITATION TO YOU
This is a FREE, confidential, no-obligation introductory Coaching session for you.
Chiropractic coaching, Chiropractic Practice Management, Chiropractic Marketing, Chiropractic Advertising, PCT Open Practice has it all. If you'd like to make $25k a month, even if you
are sick or on vacation, and have a 3-day work week with a 4-day weekend, with 6 weeks paid vacation a year, every year, you need
to join PCT now!
Imagine for a quick moment a chiropractic office that runs automatically, with a paperless system(almost paperless), no C.A., costly employee expenses, or headaches to have to deal with. One that sustains its revenue even if the economy is down, a disaster strikes or if you have a bad month, or if you've been out of the office for the last 2 weeks on a vacation without a substitute doctor. What I am about to tell you may come as a nice surprise, but you may find it is exactly what you have been looking for: A fun, easy and highly profitable practice that requires you to do nothing, but
adjust patients.
Principled Chiropractic Training has a revolutionary & proven system for the Chiropractic Practice of today. Our mission is to provide Chiropractors with an avenue and workable vehicle that will allow patients to achieve their health goals through a lifetime of affordable chiropractic care while rewarding the doctor abundantly without having to be a slave to his/her office. Dr. PHIL makes PCT and Chiropractic Practice so easy, "Even a CAVEMAN could do it!" If you are anything like most doctors, you are tired and stressed out due to insurance companies, patients who don't have money, finding the right staff, high marketing costs that are spend on things that often do not work, and most of all, not making enough money.
I've met doctors who actually make amazing amounts of money, but at the end of the day their drained and worn out. They are burned out by having to do the same old, same old thing over and over and over again. Exam; consultation; x-rays; don't adjust on the first visit; second visit procedures; R.O.F.; try to sell them on a program of care; and then have them walk out the door to have to go think about it and
you never see them again. Ever.
If you found this website, it is true to say that something needs to change in your office. Let me be frank with you: the chiropractic business is tough, but it doesn't have to be. You don't have to work more than 3 days a week, spend thousands of dollars on overhead, staff, or any other fees to have a results-oriented practice and make
a great deal of money.
Now, I used to do this hard sell myself, and of course I had the CBP certification, went to all the courses, spent thousands on the turbo tables and traction gizmos, and what happened was that I had a huge overhead with staff headaches, and
a lot of unnecessary expenses.
What I found was that Id spend a lot of money, time, energy and effort to get people to come
to my office for care, only to see them run out
the door to their car and speed off after my R.O.F. to never be seen again. Now, don't get
me wrong, I did have some success, but it was very, very stressful and when I took off a day
at the office, I would feel guilty and think about the money that I was losing for the day, and if I ever did take a vacation, Id feel really, really guilty and couldn't think about enjoying myself, because my mind was on my practice that I
was losing money on by not being in the office.
THE PCT REVOLUTION
So, one day I decided to take a chance and change everything, and voila! PCT OPEN PRACTICE! No exams, no re-exams, no stupid allopathic symptom based consultations, no stupid x-rays, no wasted money on staff or C.A.s, Heck, you don't even have to have a phone line either, no selling of care based on SCARE CARE, and I just wanted to get back to the basics: adjusting and telling the story - that's it!
So, if you are interested in joining our PCT Open Practice Network of docs and want to have a residual income practice that will provide you income whether you see 5 people a day or 250 people, email me or call me.
Our PCT coaching program is more like a mentoring program, in that I mentor you into success, and teach you stuff that all the other guys would never do because its totally out of the box, but guess what?...it works and works well.
I can tell you that our PCT Open Practice Program, Marketing materials, Posters, New Patient Education System is one of a kind, and is top notch.
If you desire to know more, I offer a Potential PCT Client demonstration that is web based, and I will charge you $50 for the hour that I spend with you, but that hour will not only let you see first hand our PCT Open Practice Marketing Materials(well, at least a few, but certainly not all).
You'll get to see our PCT posters, our new patient education system, and our PCT Show and Tell mobile Billboard that in and of itself is the number one marketing tool that I have that provides me over 20 new patients a month, alone.
Plus you get a one hour Chiropractic Philosophy Education and I guarantee you that you'll learn more from that one hour with me, than you ever got in school on Chiropractic Philosophy.
If I peaked your interest, and you want to see our PCT Open Practice Model first hand and see if our PCT Coaching program is right for you. Call or email me and Ill get you dialed in our PCT Potential Client Demo. Currently, I do the PCT Demos on Wednesdays or Thursdays at 1:30 pm California time (Pacific Time).
Also, if you'd like to receive a one hour Chiropractic Philosophy CD with my mentor,
Dr. Richard Santo who was the number one Chiropractic Speaker in the world for the last 30 years, its available for only $10 which includes shipping and handling. It is by far, one of the best of Dr. Santos CDs and again will help you in practice, even if you decide not to join our PCT Open Practice Network.
Email me at Drphil@JoinPCT.com or call me with your credit card information and address, so as to receive your Santo CD or to get dialed in on the one on one PCT Open Practice Potential Client Demo at 1-800-779-1944, 24/7.
Thanks so much, and the innate in me blesses the innate in you. Peace!
A.C.E. AFFORDABLE CHIROPRACTIC
FOR EVERYONE:
This is our PCT EFT(Electronic Fund Transfer) System for chiropractors who want to implement using our custom EFT System which is completely web based, safe, completely legal, private, accurate, and extremely easy to use
and implement.
Click here to learn more and find out why A.C.E. will IMPROVE your practice. Includes 30 min
to 60 min phone call twice a month, and should there be any additional questions needed answering between coaching phone calls, you can email or fax the questions and Dr. Phil will return the message as soon as he possibly can, usually within 12 to 24 hours. If there is an emergency situation where you absolutely must get some help on, you can always give him a call on his cell phone.
•All Contracts for easy implementation
•All Forms and Agreements to use
in office
•Unlimited Fax and/or Email
Q and A Support
Principled Chiropractic Training has a simple
and effective comprehensive plan guaranteed to improve your practice. Sign up today and watch your business grow in months to follow. See below for plan details.
PCT COACHING
PCT Coaching and the PCT Open Practice, Practice model is available for the chiropractor who wants to have a sustained, residual practice income that grows continuously month after month after month.
The problem with chiropractic today is that most chiropractors are provided with a Medical school education as opposed to receiving a Chiropractic school education. Basically, the so called chiropractic schools in the U.S. today are more like mini me medical wanna be schools and are becoming more and more medical and less and less chiropractic.
In California, where I practice, it is the norm that the majority of chiropractors who are in practice today are not confident in their adjusting skills and in fact a chiropractor can get licensed here without knowing how to adjust.
The California board tests on set up and set
up only, and the chiropractic license candidate doesn't have to demonstrate in any way, shape
or form any competency in adjusting at all.
This is criminal and is a result of the Political Correctness that has taken over not just
the California Board of Chiropractic, but
Chiropractic licensing boards all over the U.S.
TODAY'S CHIROPRACTIC MANAGEMENT
The majority of so called Chiropractic management, coaching, practice management companies who avail themselves to the chiropractic profession are ALL basically teaching and selling the same thing:
What do they teach you to do in practice?
They all teach you to do an Exam, a medical allopathic consultation, that is heavily symptom based, and then to do x-rays, and then to not to adjust the person, but send them home, so as to give you time to analyze their exam findings, x-rays, etc.
And then on the 2nd visit called the R.O.F. sell the unsuspecting chiropractic patient a program of so called corrective care using the x-rays and history to scare the hell out of the patient and into a very expensive program of care for thousands and thousands of dollars for a year of care.
Every Professional Coach has a unique style and special flavor to bring to the Coaching relationship.
I want to share mine with you. I want to give you a sense of which I will be in our relationship, what I expect from you, and what you can expect of me.
As much as clients like working with me in order
to achieve their goals faster, I focus much of my attention on YOU, not just your goals. I am goal-oriented myself, so I understand the excitement
of making progress and achievement. However,
I also know the value of strengthening oneself
during the process. I want to make sure that it is
okay with you that we focus on you as much as we focus on your goals.
AVAILABILITY
Our sessions are for 40-60 minutes, once a month.
I am available in between session by e-mail, fax or quick 5-10 minute pick me up calls to go over a challenge, share a success or are starting to realize something big.
ABOUT THE SESSION
Forty minutes may not seem like enough time to get some real work done, yet it is plenty of time, as you will discover. It is very beneficial if you bring several questions, problems or situations to our session, so that YOU are driving the session. If you get stuck, or are not sure what to discuss, I'll be happy to suggest several things. There is always something to improve or to achieve and there is always a way to evolve yourself, even during a thirty minute session.
CONFIDENTIALITY
Our sessions are completely private and confidential. What you say goes no further than my ears.
Often, clients want to say something private about themselves or share what they most want in life.
Our sessions are between you and me, always.
I MAKE DIRECT REQUESTS
Routinely, I'll make a direct request, like Will you accomplish X by the end of the month? You may accept the request, counter-offer (like say what you can do) or decline (rare). I'll make it okay whichever way you respond.
Due to strong demand from my clients, I'm unveiling FULL CONTACT COACHING©. Spend a day of in-person/on site observation in your office. Not to be confused with typical practice consultation, this will be a full day of intense observation and information gathering. This will enhance and enrich your current ongoing coaching.
VALUE AND BENEFIT
To you will be many and varied. The discovery of blind spots in your practice.
>You will identify and isolate the things you've been putting up with and develop an approach on how to eliminate those toleration
> You will develop strategies to more quickly achieve your critical objectives.
> Personal, on-site, scheduled interviews with each team member to identify underlying issues and solutions to those issues and more.
> You will reduce your stress, increase your confidence and increase your income.
Within 72 hours of my visit you will receive a Full Contact Coaching© debrief via fax, email or snail mail. In addition, within 72 hours we will arrange to have a scheduled one hour debrief phone call with me to review my observations and firmly determine our coaching focus for the next 180 days.
TOP TEN REASONS TO CONSIDER FULL CONTACT COACHING
1 on 1 personal on-site with 2+2 added bonus
Frequently clients ask if it is possible for their coach to directly observe, first-hand, the circumstances in their business or practice. They want to know if such an on-site visit would enhance the value of their coaching or if it would reduce the time required to achieve their personal objectives. The following Top Ten will help you decide if Full Contact Coaching makes sense for you.
1. Face-to-Face, You and Your Coach.
What value do you place on personal contact with someone you trust and has your best interest as his primary objective? Do you want to meet your coach?
2. You've Experienced The Second Set Of Ears - Now You Can Experience The Second Set Of Eyes.
What value do you place on having your personal coach see the "real" situation through an objective observation Do you want an unbiased point of view?
3. Enhance And Enrich Your Coaching
With Dr. Phil.
Just as friend in need is supported by a close pal, how much additional support do you want from your coach? Do you want to enhance the power
and effectiveness of your coaching?
4. Close Your Gaps Quicker.
How important is it for you to close the gap
from where you are to where you want to be? Is
it important to achieve more of your objectives
and to do it faster?
5. Discover Your Practice Blind Spots.
What value would there be for you to discover
the "holes" you never saw or knew existed? What's hidden and undisclosed to you? Do you really want to know?
6. Observation - Focus.
How important would it be to you to have an objective third party survey your practice operations. What would be the value in being provided laser-like and immediate feedback that would enable you to focus on solutions to your core issues? Do you want to take action to improve or enhance your business?
7. Identify Points Of Resistance or Interference.
What would it be worth to you to discover what issue or issues are preventing you and your business from operating at its highest potential? Do you want to see clearly what challenges face you in your practice and how to deal with them?
8. Added Bonus Of 2+2 On Site Visits
In the beginning of the On Site Visits program, Dr. Phil will spend usually a day and a half to 2 days with you in the beginning of your 1st year coaching program, and then at the client's determination, Dr. Phil will spend an additional day and a half to 2 days with you again to see what changes and progress was made in between the 2 on site visits. This program is unprecedented and is of unbelievable value to the client. Just refer to our client testimonial page for information on how it helped them in their practice.
9. In-The-Trench Solutions.
How helpful would it be for your coach to be at your side, assisting you in cultivating immediate resolution to your most significant issues? Do you want solutions now? I will never "play hide the ball" from you in the sense that I give you direct straight answers.
10. Discover And Isolate Tolerations.
What is the value of pinpointing and isolating
the "stuff" you are putting up with in your practice? How would you like to accelerate the elimination of "things" you have put up with for way too long? Do you want to get rid of this junk once and forever? If you believe that Full Contact Coaching© makes sense for you and your practice, call me or discuss with me at our next coaching call. I'm excited to offer this new service and endeavor to schedule my observation visit to fit your time requirements.
Call the office to schedule your spot for the open pratice demo or emailinfo@joinpct.com
ARE YOU INTERESTED IN JOINING THE PCT TEAM?
You need to start with the Open Practice Demo!
What is the Open Practice Demo?
An hour webinar with Phil that gives you an intimate look at the PCT way of practice! The open practice demo gives is like a mini chiropractic marketing and philosophy seminar! You will learn more in one short hour than you have in a year! Guaranteed!
Open practice demo dates: last thursday of every month 1:00pm PST
Special scheduling is available earlier by appointment only - call the PCT office at
800-784-9820 for more details or to schedule your spot!
PCT is bringing chiropractors back to chiropractic one chiropractor at a time!
If you can imagine a chiropractic office running on automatic, now imagine it running smoothly adjusting 250 patients a day in your office without appointments, phone calls, or harassing patients with follow up and recalls... Can you imagine it? Think it's only a dream? It's totally possible!
Let me ask you a question. What if I said you get paid the same amount of money if you adjust 5 patients or 500 patients? Crazy I'm sure. But it's true. It is so true that I invite you to come to my office and spend the day with me as see for yourself.
Here is one more question to peek your curiosity. How many chiropractors are in your area? My guess is a lot and enough that makes competition tough. Here is what I am getting at. Southern California has thousands of D.C.s and because of my unique system; NO ONE runs their office like mine. That means I have eliminated all my competition and have a unique practice that no patient has experienced before.
ACE has set up a system that allows you to see a high volume of patients with minimal or no office staff. The entire system is computerized with a user-friendly format so that all you have to do is what you do best; adjust, adjust and adjust!
Our system is tailor made to enhance your personal & practice goals. We bring an efficient proven model to the table and then begin molding it to your style and practice model.
It's always a perfect fit! Unlike other marketing consultants or practice management companies, your system is set up the way you want it and runs without you. The system handles 90% of what you and your staff does now, only faster, more efficient and highly economical.
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After successfully doing seminars for only Californian chiropractors, Dr. Phil is now offering his coaching program and seminars to chiropractors all over the country. It is Dr. Phil’s vision and hope that all chiropractors would want to practice principled. It is Dr. Phil’s passion to see chiropractors who come to him for help to start to grow huge practices, not so much for their own ego or strictly for monetary reasons, but as an outgrowth of wanting to serve the masses.
5. I’ve been to several chiropractic management firms over the years and I was ripped off by the last guru that I hired to help me, why should I trust you?
Again, I have to re-iterate the fact that most, if not all, of the chiropractic management firms are all doing the same old, same old thing. They all teach you to not adjust on the 1st visit, to do an allopathic medical wanna be medical exam, consultation, x-rays, blah, blah, blah, and then do a hard sell R.O.F. on the 2nd visit, and then try to sell them a $4,000 or $5,000 dollar a year so called corrective care plan. If you want to build a large referral practice and take care of families, this "Mechanistic Approach" to Chiropractic is not the way to build the practice of your dreams.
For chiropractors that have been burned in the past by so-called chiropractic coaches, I’m sorry that happened to you, but you can’t be so jaded that you are unwilling to take a chance. I’ve met a lot of chiropractors who are now coaching with me and some of these chiropractors have spent thousands of dollars trying to learn the one special thing that would jump start their practice and make them financially successful. You have to give yourself a little credit in that you tried something and maybe on that 1st or 2nd try it didn’t work, or maybe you had limited success, but you tried.
Do you think that I’ve always been successful? Do you think that all successful people were successful right out the gate? Absolutely no! Remember President Lincoln? He had a few misteps along the way, and then he ended up becoming the president. Same thing could happen to you if you keep trying. Don't give up.
It’s just like dating. If you’re lucky, you’ve been burned in dating. What? Yes, I said that. Just think for a minute. Do you think that you would have really wanted to marry that girl that you were all hot on in college? Or the girl that you were in love with in high school?. No. What I’m trying to tell you is that if you’ve been burned, get over it. Move on. And just like in dating, its the same for other things too. Especially anything doing with Chiropractic Coaching or practice management.
What makes me unique is that I’m in the trenches with you everyday, and I won’t tell you to do things that I wouldn’t do in my office. Everything that I teach or offer you, is what I do in my own office and the offices of other guys who are in our PCT Open Practice® Coaching Program. I promise you that I will do whatever it takes to get you to where you want to be, no matter what it takes. I will tell you that it’s pretty hard not to be successful in our program, because it’s so darn easy and simple to implement and it makes sense. It makes sense to the doctors in our program, and it makes sense for patients who are coming into our program.
6. How do I know that its legal to do your program in my state?
Our PCT Open Practice® coaching program is totally 100% legal in any state of the country. I wouldn’t teach you anything that is illegal or not in compliance with any of the state boards. I promise to not lie, cheat, or steal from you. I promise to take care of you no matter what, and to help you build the practice of your dreams.
7. I got a superior medical school education in Chiropractic school and I don’t believe in this innate thing and I don’t believe in the Subluxation model either. Can I still do your program and be successful?
Yes, you probably got a lot of medicine and got taught a lot of other things that you really didn’t need to be a successful chiropractor. The problem with chiropractic today, is that most chiropractors have gone to one of the 19 chiropractic schools in the country today and got a medical school education, and got very little chiropractic. Out of the 19 chiropractic colleges in the U.S., 18 of them are just like medical schools in that they are teaching a medical school education and not a chiropractic education.
There are a lot of people who have chiropractic degrees, have chiropractic offices but are not practicing chiropractic. Most of these chiropractors are trying to practice medicine with a chiropractic license. The people who have the most trouble with the concept of innate are chiropractors. This is because they were never taught about innate or subluxation in chiropractic school. This is why you need to come train with PCT and learn about Innate and Subluxation.
FREQUENTLY ASKED QUESTIONS
When first seeing that you can make more money operating your practice in an easier way, it is almost unbelievable because you have been told that you had to do things one way throughout your career. I'm here to tell you:
YOU DON'T HAVE TO SETTLE FOR A DISADVANTAGED PRACTICE ANY LONGER!
Below, I have put together a list of the most frequently asked questions that I face when I first speak with a potential client. Also, feel free to visit the contact tab on the left and send me a message with any further questions or comments that you may still have after reading this. Below is a list of answers to most commonly asked questions by fellow chiropractors. Review PCT's responses and learn why Principled Chiropractic Training can improve your practice today.
1. Why Principled Chiropractic Training? What makes your program different?
Principled Chiropractic Training is the only Chiropractic Coaching Program that is totally different from all the other chiropractic programs. All the other chiropractic coaching programs that are available all teach the same thing. They teach the chiropractor to do an exam, consultation, x-rays, don’t adjust on the 1st visit, and then for the 2nd visit called the R.O.F., or what I call the great sales pitch, attempt to scare them or intimidate them into a program of so called chiropractic corrective care. They teach a mechanistic approach in chiropractic, very similar to what all the other health disciplines teach. A mechanical approach to what is ailing the person. These chiropractors are more interested in the so called diagnosing than in just taking care of the person.
2. So if I practice Principled does that mean that I’m just a cash practice? Does that mean that it takes insurance or P.I. auto accidents?
There is a lot of misunderstanding in the meaning of what it is and isn’t in terms of Practicing Principled. If you are practicing principled you'll see more patients, you’ll make more money, you’ll have more miracles in your office, and see more insurance patients and more P.I. auto accidents as well. Practicing Principled means that you acknowledge the power of innate. It means that you recognize the power of innate. It means that when a patients symptoms are diminished or gone that you don't take the credit. Practicing Principled means that you are vitalistic and not mechanistic in your approach to a patient.
3. So What exactly is your Coaching Program?
At Principled Chiropractic Coaching we have 4 different Coaching programs. We have our EFT (Electronic Fund Transfer) System Coaching Plan; we have our PCT Open Practice® Coaching Program plan; we have our Platinum PCT Open Practice® Coaching Program Plan, and then we have our Full Contact Coaching 1 on 1 PCT Open Practice® Coaching Program Plan.
Please refer to our website’s Coaching Program section for full details on each of the above coaching programs. Unlike most coaching programs, our Platinum PCT Open Practice® Coaching Program is a full system. It includes all the posters, all the patient education products, all of our products, and includes our EFT web based cash practice management program. You get very much hands-on attention with your coaching and practice development.
4. So how did Dr. Phil start PCT Open Practice® and PCT Coaching Program?
Dr. Phil started to get telephone calls from other chiropractors from all over the country that wanted to visit his Southern California office because of his reputation of seeing 250 plus patient visits a day and all without the use of any staff.
At first, Dr. Phil wanted to put together a re-licensing seminar so that he could teach the basic tenets of Principled Chiropractic to the many chiropractors who are practicing a pseudo-form of medicine with a chiropractic license. Dr. Phil could not get the necessary approval needed here in California to get the re-licensing course off the ground because of the pending P.A.C.E. and C.C.E. taking over all re-licensing courses, and not wanting or allowing anything of a Principled Chiropractic nature or anything dealing with Chiropractic Philosophy; so he decided to just start doing trainings and seminars on his own beginning first in the state of California. What started out to be just California Chiropractors calling him for help and attending his seminars soon started attracting the attention of chiropractors from out of state, and from all over the United States.









WHO SHOULD ATTEND?
1. Anyone who has struggled to make the level of money and success they desire.
2. Anyone who has had a successful practice but couldn't manage to keep it.
3. Just cant break through the ceiling of what your practice earned in the past.
4. Anyone who has a revolving door with both Patients and Money! Do you want a
life? A Life Time and Money and a successful practice?
5. Anyone who has so many bills and so much overhead, they toss and turn at night
worrying about how they are going to keep their doors open!
CALL TODAY TO GET DIALED IN WITH PHIL YAMAMOTO, D.C.
(800)-936-2550
Principled Chiropractic Training Presents...
HOW TO HAVE A SUCCESSFUL CHIROPRACTIC
PRACTICE IN 90 DAYS OR LESS
WHY AM I DOING THIS AS A SEQUENCE OF ONLINE WEBINARS?
I realize a lot of the guys that come to me do not have the money or time to pick up for a weekend
and come out to Los Angeles for our Trainings. I also realize, that the economy has put some strain
on those that would like to attend, but just cant afford the added expenses of hotels, food, travel etc.
OUR INTENSIVE PCT 8 WEEK TRAINING PROGRAM INCLUDES:
• 8-two hour high-impact interactive webinar classes (over 16 hours of instruction)
• Full notes and PowerPoint slides
• A web-based interactive discussion Forum
• All classes are recorded and delivered in MP3 format via email
• Interactive question and answer series at the end of each class
• Special Bonus: GODS HAND POSTER (a $50.00 value)
If you're ready to make a change in your practice that will really make a difference in your life...the PCT Online Program is an intensive 8 week Multi Media Webinar program designed to provide chiropractors with the knowledge and marketing savvy to build extremely successful practices. This program builds on the skills you may already have and takes you to the
next level by teaching you proven techniques to help you become a superb marketer and run a successful, money-making practice!
Believe it or not, despite what others are teaching, prospective patients just do not walk through your doors because you envision a full office WORK means WORK for a reason... You market the correct way...You do the work...The numbers will follow!
ALL THIS FOR THE RIDICULOUSLY LOW PRICE OF $995.00
Over 24 Hours of Instruction and Learning for less than it would cost you to attend one seminar!
MODULE 1
Building A Strong Practice Foundation
Week 1 Lose The Dr. Title ...You are a Chiro! Achieving the right mindset
Week 2 #1 Thing the Chiropractic Schools failed to teach you.
Week 3 The 10 Essential Skills For Becoming a successful Chiropractor
Week 4 Don't be an Insurance Whore- The Most successful Chiropractors have been the Principled guys!
MODULE 2
Your Chiropractic Marketing Attack
Week 5 Chiropractic Marketing 101- Bringing Patients in and Keeping them
Week 6 Putting your office on Auto Pilot and Putting More Money in your Pocket
Week 7 Overcoming Procrastination and Other Pitfalls
Week 8 Existing Practice? New Practice? Starting from Scratch? What you need to know!
HOW TO HAVE A SUCCESSFUL CHIROPRACTIC PRACTICE
IN 90 DAYS OR LESS: COURSE BREAKDOWN









INFO@JOINPCT.COM
Call Now 24 Hr
800.936.2550
CLASSES START ON FRIDAY FEBRUARY 3, 2012
AT 11:00 A.M. PST
(2:00 P.M. EST, 1:00 P.M. CENTRAL, 12:00 P.M. MOUNTAIN)
EACH CLASS WILL CONTINUE FOR 8 CONSECUTIVE WEEKS
Classes begin shortly; we are only accepting the first 15 applicants!
TAKE ADVANTAGE OF THIS RIDICULOUSLY LOW PRICED OPPORTUNITY TODAY!
There is no guarantee we are ever going to offer this series again! Call today and register!
Or save time and fill out the form below!
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I'm the only chiropractic coach that can actually "Guarantee" to get new patients into your office and also guarantee you practice success, and I promise to get you to practice success no matter what it takes or what I have to do to help you get the practice of your dreams.
One of the main things that separates me from most chiropractic coaches is that I'm in full time practice, just
like you. Another thing I provide for my clients is to visit their personal office and town without charging them a ridiculous "daily fee" like some chiropractic coaches do.
There are a lot of chiropractors who get my newsletter and then they attempt to "copy" me and they usually fail. Listen, every chiropractic practice in the world is a "membership practice". How some well intentioned chiropractors can actually think that just by charging low fees monthly is going to make them successful is a sad commentary on our profession as a whole. In my office, I have different fees for different procedures and chiropractic plans. Listen, being profitable and being financially successful is important.
This is America, Your practice is your practice. You don't need to "Change" yourself and become a "mini-me Dr. PHIL" to be successful in practice. Your practice, Your Success, Your Wants, Your Dreams, Your Desires, Are All Yours. No matter what kind of practice you want, I can help you get there faster and sooner than trying to "re-invent the wheel over and over and over again".
The problem with all of these approaches is that they are all mechanistic in nature. There is a much easier, simpler way to sell chiropractic care. It is absolutely not necessary to scare, intimidate, or cause any undue anxiety to the patients. It is not even necessary to use x-rays.
Our program is a complete coaching and practice management firm. My office is set up on auto pilot, in that new patients who respond to one of my one of a kind ads or marketing pieces, will call my 1-800 number and listen to a short recorded message, and then be connected to a live, cheerful, upbeat, well trained virtual chiropractic assistant even if the call is made at 3am or on Christmas morning, or at ten minutes to midnight.
on News Year's Eve. In fact, if you want, you' don't even need
a telephone to use my system. Don't you hate having to answer
your own phones? Don't you hate having to check the answering machine? Don't you hate having to forward your office telephone number to your cell phone? Well, with my system, you don't have to do any of that, and you can stop answering your own phone.
Unlike other chiropractors that have to collect on every visit or have to run a credit card every month or have to collect for the whole year in advance etc., I have my web--based EFT system,(Electronic Fund Transfer System) collect automatically every month for all my practice members. I call my patients, practice members because there is a major difference between the two. You too can find out the difference when you train with us.
My EFT system is one of a kind. When you coach with me, you get complete access to all my technologies, including the EFT system and the Virtual C. A. How many other chiropractors do you know that have people call the office, schedule an appointment for the 1st visit, and then show up with check book in hand and within 15 minutes of entering the office, they are signing up on my EFT system for not just 1 year of care, but most of them sign up for 3 to 5 year contracts for care. When you coach with me, you get to use all my own forms, my contracts, everything.
I invite you to come train with us for a day and see the difference. All of our trainings are different, and you can start training with us at any of our trainings; you don't have to go in sequential order. I have over 6 plus training's a year here in Huntington Beach, CA. The reasons we do our trainings in Los Angeles is: first, you can't beat the weather here, and second, it's cheap to fly into L. A. and my office is less than an hour from LAX. Orange County's John Wayne Airport is closer to my office, but it's usually more expensive to fly into Orange County. Personally, I always fly out of LAX as I think it's easier to get in and out of faster, plus parking is easier too. We usually barbeque for lunch and we have dinner at my office as well.
REASONS TO TRAIN
Why train and coach with Dr. PHIL and Principled Chiropractic Training? We are the only chiropractic coaching and practice management company that is totally different from all the other chiropractic coaching or practice management companies.
If you were to look at what the other coaches or practice management companies teach, they all basically teach the same thing. They all teach their own individual versions of doing an exam, consultation, x-rays, and for heaven's sake, Never, ever, adjust on the 1st visit. Then they have the new patient come back on the 2nd visit or what they all call the R.O.F. or what I call the Great Sales Pitch. On this visit, the chiropractors are told to use the initial history intake form and the x-rays that were taken to scare the hell out of the patient and scare them into an expensive, costly so-called "corrective care plan". This care plan could be as simple as visit by visit, which could end up costing hundreds if not thousands of dollars, or a corrective care plan for a year that is $3,000, $4,000, $5,000, or more.
You now receive the best of both coaching and philosophy all in one as a PCT client!
*Trainings are combined wth Chiropractic Philosophy.
SAVE THE 2013 DATES FOR PCT TRAININGS
THE CONNECT SEMINAR WILL BE HELD WITH THE OCTOBER 11 & 12, 2013 PCT MEETING
February 23, 2013
April 13, 2013
June 29, 2013
October 11 & 12, 2013 (Friday for PCT, Saturday Connect Conference)
THE HUNTINGTON BEACH HOTEL
7667 Center Avenue, Huntington Beach, California 92647
(714) 891-0123
*This is a nice hotel and reasonably priced and
it's less than a mile from my office.
TRAINING DATES
All of our PCT Trainings and Seminars are each a separate and distinct event. We have over 8 different trainings and seminars and we offer them every quarter here in Los Angeles, CA. Every training and seminar is unique and builds on the next. Every seminar and training is important in your success as a Principled Chiropractor.
CURRENTLY OUR TRAININGS ARE CLOSED TO PCT CLIENTS ONLY!
If you are interested in becoming a Coaching Client with PCT please contact our office at
(800) 784-9820
Please note: In the near future we will be conducting Seminars for the general Chiropractic Community. Stay tuned for more info. Sign up for our newsletter to get up-to-date info for our upcoming events!
LOCATION: HUNTINGTON BEACH, CALIFORNIA
The reason why I chose to do the trainings and seminars in Los Angeles is that LAX is one of the country's largest airports and there is literally hundreds of cheap and inexpensive flights into LAX from all over the country. LAX is an easy airport to fly into and is usually less expensive than flying into Orange County's John Wayne Airport. Lax is less than an hour's drive to my office in the O.C.
THE HOTEL OFFERS A COMPLIMENTARY SHUTTLE TO AND FROM THE AIRPORT FOR YOUR CONVENIENCE!
SEMINAR DATES FOR 2013
All of our seminars and trainings are on Saturdays and start from 10am - 7pm. All Trainings are held at my personal office in the O.C. It is advised that you arrive on Friday evening prior to Saturday's training, and then plan on a late flight out on Sunday, so, you can sleep in on Sunday before your flight as we often go late after our official 7pm close.
(LAX only 3 miles)
PCT TRAININGS DATES FOR 2013
Trainings are on Saturdays from 10am to 7pm Check-in is at 9:30am, we begin promptly at 10am. Please allow for a next day flight as our trainings are officially over at 7pm but sometimes we go late.
QUESTIONS? CALL TODAY!
800-784-9820 INFO@JOINPCT.COM
1.FEBRUARY 23, 2013 WORKSHOP - "NEW PATIENT EXPLOSION" TRAINING/SEMINAR
Dr. PHIL will be teaching you how to explode your practice with his proven low cost and easy to implement new patient strategies. If you want to see more volume, and change your practice and your life, this is a MUST training for you to attend! Dr. PHIL only does this training once a year and you'll not want to miss out on starting 2011 without this most valuable training!
2. APRIL13, 2013 WORKSHOP - "BOOK YOURSELF SOLID" TRAINING/SEMINAR
How to sell Lifetime chiropractic to a person in just under 3 seconds." Dr. Phil will be teaching you how to "work a room" and how to be powerful and how to have a "command presence," and how to use the power of humor and personal warmth to grow your practice, and get unlimited referrals from current members in your practice.
3. JUNE 29, 2013 WORKSHOP "BREAK FROM THE PACK" TRAINING/SEMINAR
How to Break from the Pack and be totally 100% unique in your practice," and how to present the "Irresistible Offer" and how to stand out from the crowd and build the Million Dollar Practice (or at least a $25,000 a month practice in just 2 to 4 years).
4. OCTOBER 11 & 12, 2013 WORKSHOP - "WHAT SUCCESSFUL HIGH VOLUME CHIROPRACTORS DO AND DON'T DO" TRAINING/SEMINAR
Dr. PHIL will be teaching you what he does and doesn't do in his office and will include in this training how to market to Corporations and small business owners and how to book talks that will equal more new patients!
DAN SNAVELEY, D.C.
SAN JUAN CAPISTRANO, CA
ANDREW CRAIG, D.C.
GLENDALE, CA
DR. DAVID BUTLER
PERTH, AUSTRAILIA
KYLE UMLAND, D.C.
PASADENA, CA
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